The brief
Ruth left a regional accounting firm to run her own bookkeeping practice for harbour-town businesses — fishermen’s co-ops, cafés, a boatyard. Her clients adore her; strangers had no way to tell she wasn’t a risk. Hiring a bookkeeper is an act of trust, and a homemade website was quietly costing her that trust before the first phone call.
The look
Ledger-ruled and lamplit. Deep harbour navy, a pale seafoam that nods to old ledger paper, and a checkerboard motif taken from the tiled floor of her office — which used to be a bank. Type is a bookish serif with real numerals, because a bookkeeper’s site should set numbers beautifully.
The build
Mostly, we wrote. The site says in plain English what she does, what it costs to start, and exactly what the first month looks like — the three questions every nervous owner actually has. A quiet booking page lets them pick a 20-minute intro call without a phone-tag ritual. No portal logins, no jargon, no stock photo of a calculator.
The result
Ruth stopped taking referrals apologetically (“the website’s a bit old, sorry”) and started sending prospects to the site first. Three months after launch her intro-call calendar was full, and she’s since raised her rates — our favourite metric.