The brief
Hearth & Crumb sold out of sourdough by mid-morning six days a week. Orders came in three places at once — texts to Ana’s phone, Instagram DMs, and calls she couldn’t take with her hands in dough — and she was losing a few every day in the shuffle. She didn’t want an app or a rebuild. She wanted the orders to stop slipping through her fingers.
The map
We spent a morning watching the counter and found the real leak: every order was being written down twice, and the phone rang most in the exact hour nobody could pick it up. So we automated the intake first, the bake list second, and left the sourdough to Ana.
The build
Orders from every channel — web, text, the answered phone — now land as one kitchen ticket that prints before the ovens are hot. Pre-orders run through Square, cut off automatically at 8pm, and the day’s bake list syncs from Ana’s phone to the shopfront in a tap. The moment the case is empty, the site flips to “sold out” on its own — because the only thing worse than a missed loaf is a promised one that isn’t there.
The result
Pre-orders took over about a third of weekday production within two months, and not one of them is typed in by hand anymore. Less waste, calmer mornings, and a phone that no longer rings during the rush — it texts back instead.