The brief
June’s weekly flower subscription took off — and then took over. Every renewal was a manual charge, every “can I pause while I’m away?” was a DM she answered at 11pm, and every delivery day meant re-checking who was getting what. The dream product was working, and the admin behind it was burying her.
The map
The subscription didn’t need reinventing; it needed to stop needing her. We listed every recurring touch — the charge, the pause, the skip, the reminder, the delivery note — and automated the ones that happened the same way every week.
The build
Renewals now run on their own through Shopify, with a self-serve pause button so a subscriber going on holiday never has to reach June at all. Delivery-day logic keeps anyone from ordering peonies for a Sunday she doesn’t work. The morning of each run, a single print-out of who-gets-what lands at the cooler automatically, and a “here’s this week’s bunch” email goes out to subscribers without her lifting a finger.
The result
The renewals, pauses and reminders that used to eat her evenings now run untouched. June got her nights back and took on more subscribers without adding an hour of admin. The DMs still come in — but now they mostly say “obsessed with this week’s bunch.”